Jenny Packham dresses on the runway from ballerina length to floor length. And some with elegantly lace tops with empire style skirts.
Since 2010 the designer has shown her collections during the New York Fashion Week. And several of the front row celebrities are her clients including Jennifer Lopez and Eva Longoria. The Duchess of Cambridge Kate Middleton  has worn several of Jenny Packham gowns for official appearances.
The collection was shown at the Industria Studios in New York’s Meatpacking district. And the venue transformation was made to look like a tree-line boulevard at dusk. As it set the scene for the collection of the romantically soft feminine designs.
Color shades for the bridal ballerina length skirts are soft white, nude and cocoa. And the sleeves are graceful tulle with bare backs for the modern bride. Other gowns feature lace tops with beading and silk flowing split skirts.
The British designer’s line has intricate light beading, delicate embellishment and clean silhouettes. As the collection is an homage to an Edwardian inspiration. With its chiffon floor-length skirts and satin strapless dresses with t-straps. The styles bring to mind a very modern bride evoking scenes of a chic destination wedding. Along with its dresses of flowing silk, chiffon, satin and embossed fabrics.
British  fashion designer Jenny Packham is known primarily for her bridal gowns. And she has a ready-to-wear line. The Jenny Packham label was founded in 1988. And her bridal accessory line in 2008. In 2010-11 Packham’s additions were her lingerie line and ready-to-wear accessories. The Jenny Packham brand is celebrating its 30th Anniversary in 2018.
Each year the Bridal Fashion Week in NYC enjoys an international audience of bridal gown buyers and fashion media. The buyers and media help to set new trends and ideas for the upcoming seasons. And it gives the designers ideas on what the consumer would buy for her wedding dress.