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Wedding Planning


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Powerful marketing & branding for wedding products and services when couples are starting to set up their buying trends.

CANADIAN $-BILLION DOLLAR ONLINE MARKET
Statistics Canada has reported that more Canadians were using the Internet to "window shop" before buying, a trend that has increased as online shopping becomes more mainstream.

Canadians are going online to inform themselves, and then for other reasons they're then making the final purchase in a retail location.


In 2009, Canadians ordered $15.1 billion worth of goods and services on the Internet, up from $12.8 billion in 2007. The trend is toward e-commerce to order travel services, concert tickets, clothing, jewellery and accessories.


PROFILE:
WHY ADVERTISE ONLINE - The Canadian wedding marketplace
The wedding marketplace is a billion-dollar global industry. With the Internet couples can shop the world.

Drive brides, grooms and their wedding parties to your products and services with just a click and reach our users who look to www.WeddingsHoneymoons.com and its digital magazines as major sources when planning and budgeting their upcoming event.

Our Home page and digital magazines feature editorial content for brides, grooms, gifts, travel, wine and lifestyle with how-tos, tips, trends and where to shop all on Canada's #1 wedding website.

Most couples are engaged over a 16-month time period. During this time, they decide how much to spend on their wedding and honeymoon as they start planning and budgeting for their wedding, and setting purchasing patterns and brand loyalties for their married life.

WHNetwork Brands
Digital Magazines
• Weddings & Honeymoons
• GROOM
• Weddings Gifts
• Wines for Weddings
• Destination Weddings
• Caribbean Weddings
• Romantic Getaways
• the Newlyweds

Website
• www.WeddingsHoneymoons.com

WHNetwork advertising services
online banners, display & video advertising, branding and marketing
• Home / Section pages / Article pages
• Shopping Directory
• Local Shopping Directory
• Video
• Advertorial
• Coupons, Gift Certificates
• Contests
• Gift Draws
• Third party shipping
• e:Newsletters

MARKETING STATS: CANADIAN MARRIAGES
As a country, Canada has ten provinces and three territories.

In 2009 there were 151,940 marriages, of which 65,293 were in Ontario, followed by 23,350 in Quebec, 20,416 in Alberta, and 20,135, in British Columbia (figures do not include destination weddings). Click on map for larger size.

The average age of the Bride is 31.7 and the Groom, 34.3. The average cost of a Canadian wedding is $20,000+. The number of guests range from 50-300.
Source: www.statcan.gc.ca

Planning and budgeting a wedding usually takes one-two years. During this time couples are also starting to establish lifestyle trends, purchasing habits, brand loyalties and buying patterns.

Web Traffic & Marketing Stats: www.WeddingsHoneymoons.com
In 2010, from January 1, 2010 to December 30, 2010, WeddingsHoneymoons.com received over 4-million hits: 4,441,086 hits; 428,553 pageviews; 181,509 visits

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INFORMATION:
Anthony Verombeck, V.P. Digital Sales & Marketing
Office: 416.653.4986 | Cell: 416.843.0029
e-mail: averombeck@rogers.com

Head office sales: info@weddingshoneymoons.com
Head office editorial: barwed@rogers.com


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WeddingsHoneymoons.com | Advertise With Us | December 24, 2011
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